As a food writer and content creator, it’s important for me to follow other food accounts online. This helps me stay informed of trends, keeps my knowledge fresh, and of course provides inspiration for new recipes and techniques I want to try. Today, I’m sharing some of my favorite food accounts that keep me inspired and excited in the kitchen.
These are some of my favorite food accounts to follow online.
The food accounts I follow are pretty varied. Some are well-known food writers and bloggers. Some are professional chefs. Some are home cooks with killer videos. Some are just plain old food geeks. All of my favorite accounts bring something unique to my inspiration table: whether it’s their expertise, perspective, travels, culture, home experiments, or what have they.
Obviously I spend a lot of time on Instagram, and increasingly more time on TikTok, just by the nature of being a food writer (and my day job being in marketing). My fiancé and I watch YouTube like many people watch regular TV or Netflix. It sounds silly at first, but when you think about it, a lot of creators run their channels almost like TV shows or series. Many channels have set days on which they release new videos, just like TV shows only aired on certain nights. We know which channels release on Tuesdays, Wednesdays, Thursdays, or Sundays, so we make time to watch our shows.
For the sake of this post, I’ve separated my favorite follows by platform: Insta and TikTok, and YouTube. Obviously most of the YouTube people have Insta accounts, but their YouTube channels are the meat of their content. Obviously there are many, many other accounts I follow, love and admire, but if I listed all of them here, this post would be obnoxiously long.
My Favorite Food Accounts on Instagram & TikTok
Half Baked Harvest – There is nothing healthy about HBH. Everything looks indulgent, creamy, warm, welcoming, and just ridiculously good. In addition to indulgent desserts, comfort food, and quick dinner options, Tieghan really respects seasonality, and I love that about her recipes.
All the Healthy Things – Ashlea shares super simple, healthy recipes that make my mouth water every time she comes through my feed.
Handle the Heat – Not only does Tessa write and share hundreds of decadent dessert recipes, she really dives into the “science of sweets.” Her recipes include tips for getting tall muffins, or why different ingredients result in different cookie textures.
Ambitious Kitchen – I love that Monique’s recipes are both healthful and indulgent. Also, her photos and videos are not overly styled. They look nice and inviting, but not overdone.
Poppy Cooks – The self-proclaimed “potato queen” of the Internet, and inventor of the 15-Hour Potato. I first saw her on one of my favorite YouTube channels (listed below) and immediately loved her vibe.
My Favorite Food Accounts on YouTube
Sorted Food – This channel has been around for over a decade, so I can’t believe it took me until a year or so ago to start watching it. It features a professional chef and three “normals” (aka not professionally trained chefs) as the “normals” learn all sorts of cooking skills and techniques, try unfamiliar ingredients, review kitchen gadgets, complete challenges, and earn badges. It’s an entertaining balance of kitchen game show and educational
Dessert Person by Claire Saffitz – Claire is my spirit animal. I loved her when she was on the Bon Appetit channel, and I’m so glad she’s built her own channel and personal brand. I am 1000% going to make her Confetti Cake for my birthday next month, and her bagels are the closest thing I’ll get to Manhattan until I can go back to the city.
Related: Sohla El-Waylly doesn’t have her own channel (yet), but she appears frequently on Food52 and NY Times Cooking. Her “Off Script with Sohla” series is worth watching! She also hosts a series on The History Channel’s YouTube in which she recreates “Ancient Recipes.”
Joshua Weissman – He’s a trained chef who left professional kitchens to run his YouTube channel full-time. This guy is definitely an acquired taste; it took me a while to come around to his sense of humor. But it’s helped him grow a 5-million-plus YouTube channel, so it must do well for him! His “But Better” series pits fast food or cultural classics against his own gourmet recreations. I do love his burger buns recipe!
Ethan Chlebowski – Ethan’s channel is a great balance of food science, healthy stuff, worldwide cuisine, and easy, approachable recipes for the home cook. His weeknight pizza and 2-ingredient tacos are regulars in our dinner rotation. He’s recently become one of my go-to channels for meal inspiration.
Adam Ragusea – Similar to Ethan, Adam is a (largely) home cook with an “everyman” tilt. His recipes aren’t always exact, which doesn’t drive me as crazy as you might think. His content is approachable, easy to follow, and not overly flashy. Adam does tend to get deeper into the science and nerdy side of food, which isn’t always my style, but my fiancé loves it.
Alvin Zhou – His recipes are insanely time consuming: 100-Hour Brownies, 150-Hour Chocolate Cake, 24-Hour Garlic Butter Steak. Are those absolutely necessary? No. Do they result in incredible, one-of-a-kind bakes? 1000% yes. His 48-Hour Chocolate Chip Cookies are worth the wait. Plus, his videos are beautifully shot and oddly relaxing.
I wish I could share even more of my favorites, but that’s a pretty good start! I’d love to know what some of your favorite food accounts are – share them with me in the comments here, or send them my way on Instagram.
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