Here’s the post I’ve been promising about my blog rebranding process and move to WordPress! I started thinking about the idea back in the spring. It started as a fleeting, “Maybe I should move to WordPress,” and quickly evolved into, “Yes, I’m moving to WordPress and I’ve got my domain nailed down.” At the time I was still in my last semester of grad school, and knew I wouldn’t have a ton of time to work on it until I’d graduated. And that was okay. I did what I could in small doses, until I had more time to devote to it.
Looking back, I’m actually glad I didn’t jump into it head first and waited until I was finished with school to really work on it. I made some small steps, like buy my domain and install WordPress on it, during the semester while I still saw my professors every day to ask questions if I needed. But the bulk of my work was done after graduation (when I had free time again).
When it came to designing my new logo and header image, I knew I wanted to incorporate a new design element. I was on Pinterest one night and saw a really cool-looking ampersand. And that was it, I was inspired! For my colors, I stayed with the same blue and purple that I used for my online portfolio. When I built that, I’d done some color theory research, and found that blue means loyal, intelligent and wise, and purple means creative and ambitious. I liked those, so I thought I’d keep the same scheme for my new blog design. I picked contrasting sans-serif and handwritten fonts to keep with my “classy, simple and creative” idea that I’d had from the beginning.Spilling the beans all about the blog rebranding process! Click To Tweet
At first, I wasn’t sold on buying a WordPress theme or framework. I can work with child themes and thought I’d save myself a few bucks and do it myself. Surprise, surprise, that didn’t last long, and I ended up with Genesis. I’m so happy I changed my mind, and I know it was money well spent. Genesis is so great (and even kind of fun) to work with and customize. I found tons of awesome tutorials online that helped me make my blog what it is. With my HTML and CSS knowledge from school, and a tiny bit of PHP, I got my blog looking like what I’d imagined, and I’m super happy! There was lots of tinkering and small changes in the process, and I’m still making some here and there. But I think everyone is always making some kind of small changes to his or her blog or online space, right?
For importing my posts from Blogger, I used the Blogger Importer Extended plugin. It was fast and easy, and brought in everything I needed straight from Blogger. Plugins are magical, and have made adjusting to WordPress so much easier and smoother. You know the joke, “there’s an app for that”? Well, for WordPress, there’s a plugin for that.
Now that I’ve gone through all of that with y’all, here are the best resources I used during my rebranding process!
- StudioPress Genesis framework
- Blogger Importer Extended plugin
- Customizing Your Design (Gina Alyse)
- The Real Reason I Use Genesis Framework (Blog Brighter)
- Blog Brighter in general is amazing.
- 35 Ways to Improve Your Blog (the Kardia Blog)
- How to Customize Genesis Themes tutorial video
- How to Install the Genesis Framework on Your WordPress Site tutorial video
Are you rebranding and overhauling your blog anytime soon? Let’s talk about it! What is (or was) your biggest concern during the process? What changes did you make?